1592 Wood Fired: a feed that works like a movie trailer

Before: a feed that told you what was on the menu

1592 Wood Fired is a wood-fired kitchen and cocktail room in Sarasota. Before we started, the page was doing what most restaurant pages do: a photo of the special, a flyer for the live music, the holiday hours, a menu shot when the menu changed.

Nothing was wrong with any of it, and that is the part worth naming. It answered questions. It did not make anyone want to be in the room. A stranger scrolling past learned what was on the menu and nothing about what it feels like to sit there on a Friday night.

The trailer test

Have you ever watched a trailer and felt like you had just seen the whole movie? Turns out the studios do that on purpose. There is research behind it: casual viewers are more likely to buy a ticket when they already know the full arc.

Your restaurant’s Instagram is no different. Potential guests want to preview the full experience they will have at your table before they book it: the oven, the room, the pour, the first bite, the people behind the pass.

At Siesta Media we have a system for capturing the essence of your restaurant and bottling it up in short-form video that works as a trailer for your guests. Here is what that looks like for 1592.

What we film, edit and post for 1592

Every reel on the calendar is one scene from the evening. Over a month they add up to the whole trailer:

• The oven. Live flame, the peel going in, the char coming out. The one thing on that property no other restaurant can copy.
• The pass. Chef and the line mid-service: the tickets, the call-outs, the plate going up.
• The plates. One dish, one shot, built around the first bite.
• The pours. The cocktail bar at work, the garnish, the room behind the glass.
• The room. Golden hour on the patio, a full dining room on a Friday, the music.
• The people. The owner, the regulars, the staff who make it feel like a neighborhood place.
• Specials and menu changes. Filmed, not flyered.
• Behind the scenes. Dough in the morning, the delivery, the prep that never makes the menu.

Each one is cut hook-first (the opening second earns the watch), captions burned in, posted on a calendar 1592 approves before it runs, with stories alongside. Nothing is stock. Every frame was shot in that kitchen and that room.

After: the reels we post now

Three scenes from the current calendar: the patio at dinner, the bar, the pass. Look at them the way a guest would: on a phone, at 9pm, deciding where to go on Saturday.

1592 has an oven. You have something. Our job is to find it, film it, and cut it into the trailer.

Would you buy a ticket?

If a trailer were shot on a shaky phone, with low-quality video, bad graphics and no impact, would you buy a ticket to that movie? Probably not.

Take an unbiased look at your restaurant’s feed right now. Imagine it is the trailer for a blockbuster. Would it convince you to book a table? If not, give us a call and let’s plan your debut on the silver screen of today: the gram.